Learn about the key regional and global influences that will shape the long-term outlook

Major changes are underway in demand patterns for chemicals and polymers driven by demographics.

The 'BabyBoomers' (those people born between 1946-70 in the major industrial countries) are the richest, and largest, generation the world has ever seen and their consumption has driven the period of peak demand for most chemicals and polymers. But now, they are moving into the age when people tend to save more and spend less, especially as they have the longest life expectancy of any generation.

This means major changes in Western demand patterns which will affect not only the local economies, but also export-driven development models in emerging economies in Asia and Latin America.

Our “New normal – petrochemicals and the new demand drivers” seminar will equip you with the essential understanding and knowledge you need to prepare you to operate effectively in the new chemical markets. It will help you to make sense of the continuing short-term market volatility. It will also clarify how key regional and global influences will shape the long-term outlook, enabling you to ask the right questions, and build your competitive advantage.

Register for our upcoming courses in:

• Financial markets and petrochemicals: Analysis of volatile financial markets and how they will affect crude pricing and the risks for petrochemicals
• Effects on supply and demand: Why the old way of looking at supply and demand is no longer entirely valid because of persistent tightness despite weaker demand
• Olefins and polyolefins in transition: Insight into China, India and other markets covering prices, delays, recent start-ups, the remaining projects and their timings
• Key long-term challenges and company strategies: Key threats and opportunities in Asia over the next 5-10 years with focus on the Middle-East, China and India
• The importance of scenario planning: How changing consumer spending patterns in the West will affect the chemicals industry. Also the risks for the China economy will be covered

• Those involved in sales, marketing, business and purchasing roles
• Those involved in the planning process within companies

Delegates from over 200 companies and organisations covering a wide spectrum of activities such as ADM, Bayer, Citigroup, IKEA, Mitsui Chemicals, Procter & Gamble, SABIC, Shell, Syngenta, Vopak and LyondellBasell have already attended ICIS training courses. Join them today.

Asia/ Middle East >>

Americas >>

Europe >>

Other petrochemical courses you might find of interest

• Petrochemicals I – an in-depth introduction
• Petrochemicals II - markets, cost & profitability
• Petrochemicals III - feedstocks
• Asian Polyolefins - an in-depth introduction
• Aromatics - an introduction